When the time comes that you have to make a big decision—one that could have some significant impact on your business, for instance—what does your thought process look like? Do you rely on data, or do you rely on what your gut tells you?
If it’s the latter, you’re literally relying on your least accurate information and hoping that you get the most beneficial outcome. Instead, why not rely on the other, quantitative and confirmed data your business has collected over the years and pair it with the analytical prowess of AI tools?
